About

My experience guides me.

I started my coaching and consulting because I want to use my experience to help neurodivergent people get more out of work (and life) with less struggle and stress.

My story

I spent most of my career not knowing I was neurodivergent. As a senior attorney working in digital privacy at companies like Apple and The Trade Desk, I was successful by conventional measures. But success came at a cost I didn't fully understand at the time. I brute-forced my way through challenges, both professional and social, that left me confused and exhausted. I persisted, made mistakes, failed, and pushed through again. It worked, but it caused unnecessary pain.

When I learned late in my career that I'm neurodivergent, everything clicked into place. My entire history suddenly made sense. The struggles I'd faced, the workarounds I'd created, the exhaustion I'd felt. All of it had a context I'd been missing.

If I had known then what I know now, I could have avoided so much difficulty. I almost surely would have made different choices. I might have been happier, and just as successful.

Portrait of David Wainberg

Why Guideway exists

One of my favorite parts of my legal career was mentoring others. I enjoyed passing on what I knew and seeing someone benefit from lessons I'd learned the hard way.

Now I'm combining what I learned over years in corporate environments with my training as an IACT-certified coach from the AANE. I've developed my own proprietary approach to planning and organization designed specifically for neurodivergent brains. You can read more about how I work on the pages for individuals and organizations.

I also bring lived experience. I know what it's like to succeed as a neurodivergent person in demanding roles. I understand the translation work required to navigate neurotypical environments. And I now know that you shouldn't have to choose between success and being yourself.

My philosophy

Neurodivergence is a difference, not a disability. My approach is built on helping neurodivergent people achieve their own goals on their own terms. I don't push people to mask or override who they are. Instead, I help them understand how their brain works, translate the neurotypical world they're navigating, and make smart choices about how to move through it.

For organizations, I believe neurodiversity is about adapting workplaces to serve different ways of thinking and being in the world. When companies create environments where all employees, neurodivergent or not, can be comfortable and contribute their best, outcomes tend to improve for employees and employers alike.

The barriers to neurodivergent success are systemic as well as internal. Internal and external ableism limits what's possible, and discrimination against neurodivergence is common in workplaces. That needs to change because it's the right thing to do, and because it sacrifices the productivity and innovation of as many as 20% of people. I'm here to help with that.

Qualifications

  • BS, Computer Science
  • Juris Doctor, with nearly two decades of experience practicing in digital privacy
  • Senior legal positions in-house at companies such as The Trade Desk and Apple
  • Founded and operated successful legal and consulting firms
  • Built, managed, and mentored high-performing teams
  • AANE certified IACT Coach
  • SHRM-CP certification
  • Certified IBM Data Science Professional

Start with a conversation.

A free consultation to discuss your situation and whether we're a fit.

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